What is the major purpose of a media kit?
A) to provide stories in paper format
B) to make your client famous
C) to buy advertising at a discount
D) to generate favorable media coverage

Question

Quizplus · Accepted Answer

The major purpose of a media kit is to generate favorable media coverage by providing journalists and media outlets with all the necessary information, assets, and resources about a company, product, event, or individual to facilitate reporting and coverage.

What Is the Major Purpose of a Media Kit