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You Are a PR Professional Kicking Off a Major Campaign

Question 1

Multiple Choice

You are a PR professional kicking off a major campaign for a client. Two of your colleagues from marketing and advertising walk up to you and say, "We usually handle the branding part of the campaign. Why don't you just leave that to us?" What is your best response?


A) They should be reported to your supervisor for not "staying in their lane."
B) They are incorrect; branding has a natural connection to public relations.
C) They are correct; branding is taught this way in university programs.
D) They might be correct; you'll need to check with your supervisor.

Correct Answer:

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