Which qualities have earned Arthur Page the title of "father of the modern-day practice of corporate public relations?"
A) his ability to make positive PR drive the bottom line
B) his sense of ethical and responsible corporate behavior
C) his foresight in creating integrated marketing communications
D) his fame as the father of Betsy Plank, a successful CEO

Question

Quizplus · Accepted Answer

Arthur Page is known for his emphasis on ethical and responsible corporate behavior, which has significantly influenced modern corporate public relations practices.

Which Qualities Have Earned Arthur Page the Title of "Father