Imagine that your public relations agency assigns you to create a campaign to promote a new video game series. For your strategy, you decide to concentrate on reaching out to gaming writers in the media and staging interactive events in major cities to engage gamers. You are employing the ______ model.
A) strategic communications
B) public information
C) press agentry and publicity
D) "winner takes all"

Question

Quizplus · Accepted Answer

The approach of reaching out to gaming writers and staging interactive events aligns with the press agentry and publicity model, which focuses on generating media attention and public interest through events and interactions.

Imagine That Your Public Relations Agency Assigns You to Create