Why is it considered a cardinal sin for PR practitioners to target the "general public" in a campaign?
A) They will likely exceed their client's budget.
B) The general public will probably dislike the campaign.
C) The campaign will be unfocused and ineffective.
D) most successful campaigns target age cohorts.

Question

Quizplus · Accepted Answer

Targeting the "general public" in a PR campaign is considered ineffective because it lacks focus. Without a specific target audience, the campaign's message is too broad, making it difficult to engage any particular group effectively.

Why Is It Considered a Cardinal Sin for PR Practitioners