If Nike supports a major athlete taking a controversial political stand, it may spark positive feelings among key publics because it aligns with their expectations of ______.
A) their favorite athlete
B) the brand
C) his/her Nike gear
D) political privilege

Question

Quizplus · Accepted Answer

The correct answer is B) the brand, because consumers often expect brands they support to take stands on social and political issues that align with their values. When Nike supports an athlete taking a controversial stand, it may reinforce the brand's image and values in the eyes of consumers who share similar views, leading to positive feelings towards the brand.

If Nike Supports a Major Athlete Taking a Controversial Political