Using virtual reality (VR) to enhance stories on the Weather Channel or promote the movie "Tomb Raider" is primarily an example of ______.
A) leveraging digital advertising opportunities
B) using experiential media to tell stories
C) creating product placement initiatives
D) experimenting with new marketing approaches

Question

Quizplus · Accepted Answer

Using VR to enhance stories or promote a movie is an example of using experiential media to tell stories, as it provides an immersive experience that engages the audience in a unique way.

Using Virtual Reality (VR) to Enhance Stories on the Weather