Advertising is characterized by a ______ message strategy, while public relations relies upon a ______ message strategy.
A) two-way; one-way
B) relationship-based; dialogue-based
C) push; push-pull
D) coercive; persuasive

Question

Quizplus · Accepted Answer

Advertising typically uses a push strategy, aiming to push products or services towards customers. Public relations, on the other hand, employs a push-pull strategy, not only pushing information out but also pulling in feedback and engaging in dialogue with the public to manage and improve the organization's image.

Advertising Is Characterized by a ______ Message Strategy, While Public