Lock-in strategies are used after a customer adopts a product.
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Q235: A teaser strategy offers attractive up-front deals
Q236: An example of a lock-in strategy is
Q237: Switching costs include monetary and non-monetary costs
Q238: Switching costs tend to be insignificant for
Q239: Firms use teaser strategies to capture new
Q241: Firms use lock-in strategies to make it
Q242: Airlines often offer "points," which are earned
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Q244: The subway system in Washington,D.C., charges higher
Q245: The subway system in Washington,D.C., charges higher
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