Airlines often offer "points," which are earned by flying on a particular airline and can be used for various rewards. This is an example of a lock-in strategy.

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A lock-in strategy aims to make a customer dependent on a company's products or services, making it difficult for them to switch to a competitor. Offering points for flying encourages customers to continue using the same airline to accumulate and redeem rewards, thus locking them into the airline's ecosystem.

Airlines Often Offer "Points," Which Are Earned by Flying on a Particular