According to Hull's construct of incentive motivation, this factor
A) is just as important as Habit and Drive in regulating behavior.
B) mainly affects Drive; thus the product of Drive and incentive are added to Habit.
C) is a cognitive factor that can produce motivation when Drive is absent.
D) is fixed and not modifiable.

Question

Quizplus · Accepted Answer

In Hull's theory, incentive motivation is considered as important as Habit and Drive in regulating behavior, as it influences the strength of the motivation to perform a behavior.

According to Hull's Construct of Incentive Motivation, This Factor