The standardization strategy uses ____ marketing activities across national boundaries whereas the adaptation strategy uses a(n) _______allowing adapting for the specific characteristics of a foreign market.
A) tailored; standardized strategy
B) similar; differentiated strategy
C) dissimilar; undifferentiated strategy
D) routinized; comprehensive strategy
E) formalized; rationalized strategy
Correct Answer:
Verified
Q1: Which is NOT a stage of the
Q3: Adaptation is favorable when _.
A) competition is
Q4: The standardization of marketing activities favors _
Q5: With regard to global image, a(n) _
Q6: Product use strategy in a foreign market
Q7: Product attributes which have to analyzed include
Q8: In international marketing, design differences are often
Q9: The main advantage of _ is the
Q10: _ represents the extension of the perception
Q11: How can international marketers use packaging to
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