Grush and colleagues (1978) have demonstrated the powerful effects of familiarity. They found that in 83% of cases, the successful candidate in the 1972 congressional primaries in the United States could be predicted by the amount of media exposure they received. This demonstrates which of the following theories or effects?

Question

Quizplus · Accepted Answer

Grush and colleagues' findings support the mere exposure effect, which suggests that people tend to develop a preference for things merely because they are familiar with them. In this case, the candidates who received more media exposure were more likely to be successful, likely because voters became more familiar with them.

Grush and Colleagues (1978) Have Demonstrated the Powerful Effects of Familiarity