Protection motivation theory (Rogers, 1983) proposes that we engaged in two cognitive processes when we encounter a potential threat to our health. These are ______.

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Protection motivation theory suggests that when faced with a health threat, individuals engage in threat appraisal (evaluating the severity of the threat and their susceptibility to it) and coping appraisal (assessing their ability to avoid or cope with the threat).

Protection Motivation Theory (Rogers, 1983) Proposes That We Engaged in Two