______ involves asking a sample of people who are similar to those you intend to sample to go through your survey and read each question aloud and then literally to think out loud as they decide how they would respond to each item.
A) cognitive interviewing
B) study assessment
C) sample questioning
D) test run

Question

Quizplus · Accepted Answer

Cognitive interviewing is a technique used in survey design where participants are asked to verbalize their thought processes as they answer survey questions. This helps identify and fix issues with the survey's wording or structure.

______ Involves Asking a Sample of People Who Are Similar