Kelis wants to make sure that her questions are worded in a manner that will not cause confusion. She recruits people similar to her target sample and has them discuss the thought process they lead to their answers. What is this process called?
A) cognitive interviewing
B) study assessment
C) sample questioning
D) test run

Question

Quizplus · Accepted Answer

Cognitive interviewing is a technique used to evaluate the design of survey questions by having participants explain how they interpret questions and what their thought process is when answering them. This helps in identifying and fixing any issues that might cause confusion or misinterpretation.

Kelis Wants to Make Sure That Her Questions Are Worded