Question 1

Which of the following is NOT a branch in Sadhguru's portfolio of product offerings?

Accepted Answer

Isha Airlines is not a branch in Sadhguru's portfolio of product offerings. Sadhguru's Isha Foundation offers various products and services related to wellness and spirituality, including Isha Walks (guided tours), Isha Craft (handcrafted items), and Isha Life (health and lifestyle products), but there is no service known as Isha Airlines.

Question 2

Sadhguru is spreading his tentacles overseas, recently establishing the Isha Institute of Inner Sciences where in the US?

Accepted Answer

The Isha Institute of Inner Sciences established by Sadhguru is located in Tennessee, USA. This center focuses on offering yoga programs and practices derived from the ancient science of yoga, aimed at providing individuals with tools for inner transformation and well-being.

Question 3

Which of the following is NOT a benefit of economic globalization?

Accepted Answer

Economic globalization typically aims to increase trade, economic growth, and opportunities across global markets. While it can lead to economic rewards, opportunities for host communities through foreign exchange, and enhanced livelihoods for destination communities, it can also lead to increased power concentration in a few large multinational corporations or travel organizations, which is generally viewed as a negative consequence rather than a benefit.

Question 4

For inbound tourism expenditures, which country is far ahead of all the others?

Accepted Answer

The United States has historically led in inbound tourism expenditures, attracting visitors from around the world who spend significantly in the country. This is due to its diverse attractions, business opportunities, and extensive marketing efforts.

Question 5

Which country spends more on tourism to other countries than any other group?

Accepted Answer

China has emerged as the largest spender in international tourism, surpassing traditional leaders such as the US and European countries, due to its rapidly growing economy and increasing middle-class population with disposable income for travel.

Question 6

Which of the following is NOT an uncontrollable element for international marketers?

Accepted Answer

Research decisions are controllable by international marketers as they can decide on the scope, method, and focus of their research efforts. Political instability, economic climate, and cultural problems are external factors that are beyond the control of marketers.

Question 7

In the 2000s, which country was accused of ethnocentrism, the notion that one's own culture or company knows best how to do things?

Accepted Answer

America has often been accused of ethnocentrism, particularly in its foreign policies and cultural exports, where it is perceived to operate under the assumption that American ways of doing things are superior.

Question 8

Knowledge of the customer, and all that it implies for management decisions, is generally referred to as:

Accepted Answer

Consumer or marketing orientation refers to a business approach or philosophy that focuses on identifying and meeting the needs or desires of its customers through its product mix and services. This concept emphasizes understanding customers' wants and needs and making decisions based on this knowledge to satisfy them effectively, which is crucial for management decisions.

Question 9

The text suggests that airlines from what part of the world are shaking up the North American market by offering high-quality service at lower prices?

Accepted Answer

Airlines from the Persian Gulf are known for offering high-quality service at competitive prices, which has impacted the North American market.

Question 10

Royal Caribbean's Harmony of the Seas was the world's largest cruise ship in 2016. How many passengers could it carry?

Accepted Answer

Harmony of the Seas could carry 6,780 passengers at maximum capacity, making it the world's largest cruise ship in 2016.

Question 11

Which recent acquisition is set to shake up the hotel sector?

Accepted Answer

The purchase of Starwood Hotels by Marriott International is a significant acquisition in the hotel sector, making Marriott the world's largest hotel chain. This deal, completed in 2016, significantly expanded Marriott's footprint globally.

Question 12

Why are events so important for tourism destinations?

Accepted Answer

Events are crucial for tourism destinations as they serve multiple purposes: they attract tourists, enhance the destination's image, and celebrate local culture, fostering community interaction.

Question 13

The case study on the Bonnaroo Music & Arts Festival suggests that the festival employs which of the following digital marketing techniques?

Accepted Answer

The Bonnaroo Music & Arts Festival uses a comprehensive digital marketing strategy that includes establishing relationships with bloggers, leveraging social media platforms, and exploring mobile technology to maximize exposure and engagement.

Question 14

In 2012, Bonnaroo announced its musical lineup on:

Accepted Answer

The answer of In 2012, Bonnaroo announced its musical lineup...

Question 15

Which of the following is NOT part of the microenvironment?

Accepted Answer

The microenvironment includes the organization itself, marketing channel firms, and customer markets, but competition is typically considered part of the macroenvironment.

Question 16

Which of the following is NOT a major force in a company's macroenvironment?

Accepted Answer

Geological forces refer to natural earth processes and are not typically considered a major force in a company's macroenvironment. The macroenvironment includes broader societal influences such as demographic, economic, and technological forces that impact businesses.

Question 17

At the time of writing, the British Foreign Office was advising against journeys to all, or parts, of more than 60 countries. The majority of these were where?

Accepted Answer

The answer of At the time of writing, the British...

Question 18

Myanmar's "Let The Journey Begin" branding campaign focused on:

Accepted Answer

The "Let The Journey Begin" campaign aimed to highlight Myanmar's rich cultural heritage to attract tourists interested in exploring its historical and cultural sites.

Question 19

Myanmar's "Let The Journey Begin" branding campaign used which of the following communication techniques to expose the new brand?

Accepted Answer

The "Let The Journey Begin" branding campaign utilized a combination of travel trade shows, television commercials, and printed materials to effectively expose and promote the new brand.

Quiz 1: Todays Marketing Environment