You are the marketing director of ABC Inc. and you are responsible for developing a research process for a new product line. Which stage in the research process would you allocate most of your budget towards?

Question

Quizplus · Accepted Answer

Data collection often requires the most resources because it involves various activities such as designing and administering surveys, conducting interviews, or purchasing data from external sources. These activities can be time-consuming and costly, making data collection the stage where most of the budget is typically allocated.

You Are the Marketing Director of ABC Inc