Often, the first significant company to move into a market becomes the market leader. What is the term for this?
A) First come first served
B) First mover advantage
C) Market first
D) Last in first out
E) Organisational first

Question

Quizplus · Accepted Answer

First mover advantage refers to the competitive advantage gained by the first significant company to move into a market, often allowing it to establish strong brand recognition and customer loyalty before rivals enter the scene.

Often, the First Significant Company to Move into a Market