A retailer decides to launch its own version of Marmite. What kind of new product is this?

Name: A retailer decides to launch its own version of Marmite. What kind of new product is this?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Launching a product that is essentially a version of an existing product, like Marmite in this case, without significant changes or innovations, is typically referred to as a "me-too" product. This term is used to describe products that are created to compete in an existing market by mimicking a successful product.

A Retailer Decides to Launch Its Own Version of Marmite