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Why Did the Makers of the Cleaning Product Jif Change

Question 5

Multiple Choice

Why did the makers of the cleaning product Jif change its name to Cif?


A) As part of an international standardisation strategy
B) They were sued by the makers of Jif lemon juice
C) Because 'cif' means 'clean' in a number of languages
D) As part of their product portfolio management - they had too many similar products
E) It was a printing error

Correct Answer:

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