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When the Yale Group Studied the Power of "Counter-Norm Communications

Question 10

Multiple Choice

When the Yale Group studied the power of "counter-norm communications," they found that committed, highly involved group members (such as fans of sports team) are _____.


A) show the usual limited effects of persuasion
B) easily persuaded that another group is better than theirs
C) vulnerable to a persuasion strategy based on attitudinal inversion
D) resistant to arguments that other groups are superior

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