The body of middle-range theory now called limited- or minimal-effects theory has that name because of its assumption that the media have minimal or limited effects, as those effects _________.
A) are mitigated by a variety of mediating or intervening variables
B) occur only for a limited array of media
C) occur only for a limited number of audiences
D) are minimal when considered against other important social factors such as economics
Correct Answer:
Verified
Q9: The Yale Group attitude change research _.
A)
Q10: When the Yale Group studied the power
Q11: World War II provided three important motivations
Q12: Hovland's methodological advance, _, was to take
Q13: Lazarsfeld concluded in his voter study that
Q15: People seek out media messages consistent with
Q16: Selective perception is people's tendency to attend
Q17: Outrage-based content, for example much of talk
Q18: Someone enjoying ideological homophily communicates with people
Q19: People who enjoy a somewhat heterogeneous circle
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