Selective perception is people's tendency to attend to media messages they feel are in accord with their already-held attitudes and interests and the parallel tendency to avoid those that might create dissonance.

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The Answer of Selective perception is people's tendency to attend to media messages they feel are in accord with their already-held attitudes and interests and the parallel tendency to avoid those that might create dissonance.

Selective Perception Is People's Tendency to Attend to Media Messages