One-sided messages are less effective with people already in favor of the message; two-sided presentations are also less effective with those holding divergent perspectives.

Question

Quizplus · Accepted Answer

One-sided messages tend to be more effective with people who are already in favor of the message, while two-sided presentations are more effective with those holding divergent perspectives because they address counterarguments, increasing credibility and reducing resistance.

One-Sided Messages Are Less Effective with People Already in Favor