In a study of marketing ethics in Korea, Kim and Chun (2003) found that Koreans perceived the hierarchy of seriousness of ethical problems as follows:
1.[[space]] unfair price increases;
2. [[space]] bribery;
3. [[space]] exaggerated advertising; and
4. [[space]] sexual discrimination.

Question

Quizplus · Accepted Answer

Kim and Chun (2003) did conduct a study on marketing ethics in Korea, but the specific hierarchy of ethical problems you've described does not match the findings from their research as presented. Their study might have discussed various ethical issues, but the exact ranking and issues as listed (unfair price increases, bribery, exaggerated advertising, sexual discrimination) cannot be directly confirmed without referencing the specific content of their study.

In a Study of Marketing Ethics in Korea, Kim and Chun