Raising funds for a charity requires people or donors to contribute money, so the expectations of not-for-profit customers are similar to those of commercial firms.
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Q12: Social marketing is usually based on a
Q13: The internet has become a particularly important
Q14: Publicity is not important in pressure group
Q15: Propaganda is the use of marketing techniques
Q16: Not-for-profit organizations frequently undervalue supporter customers because
Q18: Internal marketing is crucial in public sector
Q19: The involvement in not-for profit situations displays
Q20: A social enterprise is a business whose
Q21: Public sector organizations run _ to advance
Q22: In the not-for-profit environment, it is often
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