Paid inclusion uses sponsored search engine listings to drive traffic to a website. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.

Question

Quizplus · Accepted Answer

Paid inclusion is a search engine marketing product where the search engine company charges fees related to the inclusion of websites in their search index. The description provided refers to pay-per-click (PPC) advertising, not paid inclusion.

Paid Inclusion Uses Sponsored Search Engine Listings to Drive Traffic