The key value of an influencer comes from its followers, which make up an attentive audience for their posts. This audience have opted in to seeing the influencer's social media content, thus providing marketers opportunities to reach a certain customer group, with a uniquely targeted post that will be likely to receive attention.

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The value of an influencer is largely derived from their followers, who have chosen to engage with the influencer's content, providing marketers with a targeted audience for their campaigns.

The Key Value of an Influencer Comes from Its Followers