When audiences experience low involvement, messages should attempt to gain an emotional response. For example, ads for fashion, cosmetics, fast food, and soft drinks often engage audiences through the use of fear, humour, animation, and storytelling.

Question

Quizplus · Accepted Answer

Emotional responses can capture attention and create a connection with the audience, making the message more memorable and effective, especially when involvement is low.

When Audiences Experience Low Involvement, Messages Should Attempt to Gain