One of the key benefits of direct marketing is that there is limited communication wastage.
Correct Answer:
Verified
Q6: _is also a form of sponsorship and
Q7: This includes advertisements that contain 'call-to-response' mechanisms
Q8: The automation of the media planning, buying,
Q9: An identified sponsor uses the internet to
Q10: Car manufacturer Kia developed a co-creation competition
Q12: Digital media enable two-way interactive communication, with
Q13: Door to door can be much cheaper
Q14: The convergence of the media planning, buying,
Q15: Direct marketing is an activity undertaken by
Q16: When audiences experience low involvement, messages should
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