____________is also a form of sponsorship and represents a relationship between film/TV producers and managers of brands. Through this arrangement, brand managers are able, for a fee, to present their brands 'naturally' within a film or entertainment event. Such placement is designed to increase brand awareness, develop positive brand attitudes, and possibly lead to purchase activity.

Question

Quizplus · Accepted Answer

Brand placement, also known as product placement, is the practice of integrating specific brands or products into the content of entertainment media, such as films or TV shows, in a way that feels natural to the audience. This is done to increase brand visibility and influence consumer attitudes and behaviors towards the brand.

____________Is Also a Form of Sponsorship and Represents a Relationship