This includes advertisements that contain 'call-to-response' mechanisms such as telephone numbers, website addresses, email and postal addresses:__________
A) Sales promotions
B) Direct-response advertising
C) Mass-media advertising
D) Public relations
Correct Answer:
Verified
Q2: _ is very effective at delivering messages
Q3: What type of media consist of three
Q4: _is used to influence the way an
Q5: Campaigns based on the use of digital
Q6: _is also a form of sponsorship and
Q8: The automation of the media planning, buying,
Q9: An identified sponsor uses the internet to
Q10: Car manufacturer Kia developed a co-creation competition
Q11: One of the key benefits of direct
Q12: Digital media enable two-way interactive communication, with
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