The automation of the media planning, buying, and selling process is referred to as:___________
A) programmatic.
B) media robotic.
C) automated adverts.
D) automated media.
Correct Answer:
Verified
Q3: What type of media consist of three
Q4: _is used to influence the way an
Q5: Campaigns based on the use of digital
Q6: _is also a form of sponsorship and
Q7: This includes advertisements that contain 'call-to-response' mechanisms
Q9: An identified sponsor uses the internet to
Q10: Car manufacturer Kia developed a co-creation competition
Q11: One of the key benefits of direct
Q12: Digital media enable two-way interactive communication, with
Q13: Door to door can be much cheaper
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