Odd-Number pricing is when marketers highlight their prices to customers by bundling other products and services into an offering to make the price look more reasonable.

Question

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Odd-number pricing, also known as psychological pricing, is a strategy where prices are set just below a round number (e.g., $9.99 instead of $10) to make the price appear cheaper to consumers, not about bundling products.

Odd-Number Pricing Is When Marketers Highlight Their Prices to Customers