A study designed to understand the relationship between price and quality when price information is available online found that US consumers believe that higher prices correspond to higher quality for _______________but less likely to perceive this with soft goods (e.g. foodstuffs).
A) non-durables
B) consumer durables
C) consumables.
D) Fast-moving consumer goods

Question

Quizplus · Accepted Answer

Consumer durables are items with a long life span, such as appliances and electronics, where consumers often associate higher prices with higher quality, especially when they can compare prices online. This contrasts with soft goods like food, where the price-quality relationship is less apparent to consumers.

A Study Designed to Understand the Relationship Between Price and Quality