__________involves setting low prices based on cost and competition considerations. This tactic is used in supermarkets to price price-sensitive items.________
A) Loss-leader pricing.
B) Promotional pricing.
C) List pricing.
D) Segmentation pricing.

Question

Quizplus · Accepted Answer

Loss-leader pricing involves setting low prices for certain items to attract customers, with the expectation that these customers will also purchase other, more profitable items. This tactic is commonly used in supermarkets for price-sensitive items to draw in shoppers.

__________Involves Setting Low Prices Based on Cost and Competition Considerations