The rate of diffusion is a function of the speed at which sales occur, the pattern of diffusion as expressed in the shape of the curve, and the size of the market.

Question

Quizplus · Accepted Answer

The rate of diffusion is influenced by how quickly sales happen, the diffusion pattern (often shown as a curve), and the market size, as these factors determine how a product spreads through a market.

The Rate of Diffusion Is a Function of the Speed