In the _________, individuals develop an attitude toward the proposition and reach a decision about whether the innovation will meet their needs. If this is positive they will experiment with the innovation.
A) persuasion stage
B) decision stage
C) implementation stage
D) knowledge stage

Question

Quizplus · Accepted Answer

In the decision stage, individuals evaluate the innovation and decide whether it will meet their needs, leading to experimentation if the decision is positive.

In the _________, Individuals Develop an Attitude Toward the Proposition