Brands can be considered in terms of the markets they operate in. They can vary from operating in local and domestic markets, to selected foreign markets, and across a range of international markets. This is referred to as: _________
A) branding mix
B) brand scope
C) brand extension
D) brand stretching

Question

Quizplus · Accepted Answer

Brand scope refers to the range or extent of markets in which a brand operates, from local and domestic to international levels.

Brands Can Be Considered in Terms of the Markets They