Characteristics of the contemporary market place :
A) the scale and speed of information availability means that search costs have decreased and that consumers are in a better position to assess different alternatives in the marketplace.
B) The rise of platform technologies connecting networks of people and devices has weakened the role of the marketer in creating brand meaning.
C) The number of stakeholders involved in creating brand meaning has also increased.
D) All above options
Correct Answer:
Verified
Q2: There are two main views about how
Q3: The identities and images are developed by
Q4: _refers to the identities and images developed
Q5: _typically refers to the added value a
Q6: Brands can be considered in terms of
Q7: The way in which an organization manages
Q8: _requires each product offered by an organization
Q9: _ provide(s) information about content, taste, durability,
Q10: This level of rebranding refers to the
Q11: Brands can be considered in terms of
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