__________ refers to how easily and often customers think of the (shampoo) brand when thinking about hair care brands or when shopping.
A) Brand imagery
B) Brand extension
C) Brand salience
D) Corporate brand

Question

Quizplus · Accepted Answer

Brand salience refers to the degree to which a brand is thought of or noticed by customers in buying situations or when considering a product category.

__________ Refers to How Easily and Often Customers Think of the (Shampoo)