A brand with a strong equity is more likely to be able to preserve its customer loyalty and fend off competitor attacks.

Question

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Brand equity represents the value and strength of a brand in the market, including its recognition, quality perception, and customer loyalty. A strong brand equity means customers have a high level of trust and positive associations with the brand, making them more likely to remain loyal even in the face of competition. This loyalty acts as a barrier to competitors, as customers are less likely to switch to another brand that they perceive as less valuable or trustworthy.

A Brand with a Strong Equity Is More Likely to Be