In a Multi-Domestic Competitive Strategy, an Organization Pursues a Separate

In a multi-domestic competitive strategy, an organization pursues a separate marketing strategy in each of its foreign markets, and considers competitive activity on an independent market basis. This is also referred to as an _____________, because an organization adapts its operations, buying, and market research to a particular country, and develops a specific market strategy for that particular market.

A) regional orientation
B) adaptive orientation
C) global orientation
D) polycentric oreintation