Typical economic measures to help assess a particular country's market potential include: measures of per capita income; ownership rates of durables (e.g. cars); balance between urban and rural populations; prevailing rate of inflation; gross national product (GNP); market size; fluctuations in currency exchanges.

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These measures are commonly used to assess a country's market potential as they provide insights into the economic health, consumer purchasing power, and overall market opportunities within a country.

Typical Economic Measures to Help Assess a Particular Country's Market