The Ansoff matrix is the price-distribution matrix that provides a useful framework for considering the relationship between strategic pricing and distribution opportunities in international markets.

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The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth by looking at market penetration, market development, product development, and diversification, not specifically focusing on pricing and distribution.

The Ansoff Matrix Is the Price-Distribution Matrix That Provides a Useful