Societies such as the UK, which scores highly on what Hofstede (1983) refers to as 'masculinity', place strong emphasis on achievement, success, and assertiveness as personal values. Sweden, however, is an example of a country scoring high on 'femininity', which indicates a higher preference for cooperation, care for the weak, and a focus on quality of life.

Question

Quizplus · Accepted Answer

Hofstede's cultural dimensions theory identifies masculinity and femininity as measures of a society's preference for achievement, heroism, assertiveness, and material rewards for success (masculinity) versus a preference for cooperation, modesty, caring for the weak, and quality of life (femininity). The UK is often characterized as more masculine, while Sweden is typically seen as more feminine according to these cultural dimensions.

Societies Such as the UK, Which Scores Highly on What