A regional approach groups countries together, usually on a geographical basis, for example Europe, or Europe, Middle East, and Asia (EMEA), and provides for the specific needs of consumers within those countries. In this instance, national boundaries are respected, but do not have the same importance as cultural differences.

Question

Quizplus · Accepted Answer

A regional approach indeed groups countries together often based on geographical proximity, and while it respects national boundaries, it places a greater emphasis on cultural differences within the region to tailor products, services, and marketing strategies to meet the specific needs of consumers in those areas.

A Regional Approach Groups Countries Together, Usually on a Geographical