In a pure standardization orientation, a firm operates as if the world were one large market (global market), ignoring regional and national differences and selling the same products and services in the same way throughout the world.

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In a pure standardization orientation, a firm indeed operates under the assumption that the entire world can be treated as a single market, minimizing modifications to its products or marketing strategies to cater to local preferences or regulations.

In a Pure Standardization Orientation, a Firm Operates as If