To segment consumer markets, markets can be classified according to behavioural, psychological and profile criteria. Demographic data is an example of psychological criteria for segmentation.

Name: To segment consumer markets, markets can be classified according to behavioural, psychological and profile criteria. Demographic data is an example of psychological criteria for segmentation.
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Quizplus · Accepted Answer

Demographic data is an example of profile criteria, not psychological criteria, for market segmentation.

To Segment Consumer Markets, Markets Can Be Classified According to Behavioural